Fullest Media is a marketing agency that partners with sustainable brands. They are on a mission to scale the brands that really matter. Specialising in E-commerce marketing, digital content & strategy.

I was tasked with creating the brand, including establishing motion theory fundamentals from scratch.

We started by creating a mood board taking inspiration from natural elements such as: wind, water, rain, sun, natural light, forests, mountains, moss, plants, trees etc.

We pulled the colour palette from these natural resources. I then started to think about how these elements could be used to influence the brand, in a graphic capacity.

Taking inspiration from the natural world means the brand can constantly evolve over time, having an endless stream of inspiration to draw from.