L.E / MIAMI

L.E / Miami is an invite only trade show based in South Beach, Miami. The show is for the contemporary high-end travel industry.
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For this year's campaign, it was all about exploring and reimagining contemporary travel through the L.E lens. This involved exploring and elevating the existing brand guidelines to create a whole new, futuristic aesthetic.

BRAND EXPLORATION
‍MOTION GRAPHICS
Screen animations
Email Layout & design
DIGITAL DESIGN
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OBJECTIVES

Using the new L.E lens to evolve the existing L.E brand guidelines, we started to look at how we could create a new L.E world with a futuristic aesthetic. This included creating 3D pink worlds, reimagining the brand & logo and playing with 3D typography.

Using the L.E lens and aesthetic to show high-end travel in a contemporary way to captivate and engage the audience.

Socials & teamwall

Motion graphics created for L.E / Miami's Instagram & other socials. Also clips from a 6 minute long animation created for their team wall stand at the L.E show.

Email gifs

Email GIFs created using the L.E lens sent to the L.E audience in the run up to the show.

The email GIFs were created to quickly convey the L.E world, in order to grab the audience's attention.  

L.E / MIAMI MASTERPASS

Some work created for L.E /Miami's sub-brand called Masterpass. Masterpass is a distinct segment of the overall show, featuring its own branding to target a different audience within the event.
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