OBJECTIVES
Working with the marketing team at This Is Beyond, the objectives of the work were to show how all the multi-layers of the trade industries synced up.
As the show caters for people from a wide array of trades such as: Film, TV, Music, Fashion, Gaming & Sports industries, the work has to emphasise how these industries could sync up.
The work has to convey the trades multi-layers that constitute the show. Following the brand guidelines, the work has to be bold and contemporary to resonate with the SET audience.